Aidan's Website Honored by InspirEd, Independent School Marketing Professionals

Aidan's website just took home an Oscar for Best Home Page!

Two awards were granted (congrats to Severn School for its Emmy!) at The Association of Independent Maryland & DC Schools' (AIMS) retreat for marketing and communications professionals Monday. The awards were given based on InspirEd's judging criteria as a simulated version of the Brilliance Awards, which honor excellence in independent school marketing.

Each website entered in the competition was judged on the basis of its creativity, impact, design, copy, photography, and overall appeal. More than fifty marketing and communications professionals from Aidan's fellow independent schools in Maryland and DC judged the competition. Judges in Aidan's category in particular noted that the competition was fierce.

Aidan's site, on the Finalsite platform, was created in-house last summer for launch at the beginning of this school year. It includes photos from the last three school years taken by both hired professionals and Aidan's (also professional) volunteer parent photographers, Lauren Ackil and Kristen Franklin, as well as copy and design by Aidan's Director of Communications & Marketing, Cassie Sherman-Marks. AMI-trained Montessorians were consulted during the creation of the site to ensure that it would authentically represent the school's commitment to Montessori's method, and through it, the children and families the school serves.

Aidan's warm congratulations to Cassie!